After many years of attending the annual Bett trade show, we’ve decided not to exhibit at 2019’s edition.
For those who aren’t familiar with Bett, it’s a large annual trade show for the education technology industry, held over four days at ExCeL in east London. Event attendees can expect to come into contact with a wide range of education technology suppliers, from big players through to smaller, individual organisations looking to make their way in the EdTech world. In addition, the event hosts a number of workshops, seminars and smaller gatherings throughout the four days.
We’ve made this decision because we believe how we can engage most effectively with our customers has changed. The recent growth in new communication methods and the demand for more local events has changed the landscape for working with our customers, meaning there may be a better way than attending a single trade show.
This view is supported by feedback from our customers, particularly those further away from the south-east of England, that the sheer scale of the event, and its location in east London, makes it challenging to get value from the show with all the travelling required and the time available to pack in meetings, seminars and other activities.
A different way of looking at things
Given this feedback, combined with our own analysis of our interactions at the show, we’ve decided to invest the time and money we would normally put into Bett very differently in 2019.
Primarily, we’re going to focus on more effective ways of engaging with more of our customers, such as additional regional events and increased digital content. We’ve already started to put some of these plans in place, but we’re also interested in working with our customers to understand what would be most effective – we’d appreciate any ideas you have so please feel free to share them with us here.
Some of the current plans that we’re working on for customer engagement in 2019 include the following: -
- Smaller, more regional events: Our research shows that our customers would prefer events on a smaller scale in a wider variety of locations and at more than just one time of year. As such, we’ll be attending and organising more regional events throughout the year, meaning that we can directly engage with a larger number of customers in a greater variety of locations.
- More digital content: We’ve seen great levels of interest in our online webinars, videos and written content and we’re keen to continue providing materials that are most useful to the largest number of customers. You can find out more about our upcoming events and webinars here and please share any ideas that you have for our content.
- More strategic partnerships: We want to make sure that our content reaches our customers in the places they visit and the publications they read, so we’re partnering with providers such as the TES, THE and i25. By focusing on the online places our customers visit most frequently, we want to address the issues they face or help them get the most from our software solutions. You can see an example of this kind of content partnership in our work with TES for Reading Cloud.
Together we empower education
Ultimately, we’re as committed as we ever have been to education – and working in partnership with our customers and wider stakeholders to empower education and help support them achieve their goals.
We live and breathe education every day, working tirelessly to create and develop our software and services to deliver powerful insights, support critical decision making and help streamline everyday processes such as communication with staff, parents and students.
Our vision has not changed – we’re completely committed to making the process of education simpler and help raise standards in teaching and learning to support our customers in their central aim of delivering improved outcomes for learners.
We’re confident and excited that taking a smaller scale approach to engaging with our customers provides us with the perfect platform to create a more personalised, human approach that better understands the needs and challenges of more of our customers.
We’d like to hear from you regarding your ideas for future content, events and ways to communicate. If you have any suggestions or preferences, please let us know using this page.