Witchford Village College in Cambridgeshire has successfully reduced incidents of bullying by an incredible 75% since recording every incident of bad (and good) behaviour in SIMS Behaviour Management.Bullying has been virtually eliminated by ensuring all incidents are logged electronically and the necessary action taken straightaway. This information is shared with parents and in assemblies, creating an environment where students know their positive behaviour will be rewarded and encouraged.SIMS allows Witchford to drill down into the data to view details of incidences. The school can see if problems are occurring in a specific lesson and the individual achievement of the pupils involved. This ensures that all bullying is taken seriously. The school also records incidences of good behaviour in SIMS and rewards individuals and groups of students with stickers, certificates and non-uniform days.David Taylor, Headteacher says: “Using SIMS to track, monitor and address student behaviour and introducing positive behaviour incentives has had a significant impact on bullying at school. Parent, pupil and teacher feedback have been brilliant and we are now able to spend time on dealing with minor behaviour incidents and positive behaviour management. Tackling bullying has successfully impacted on achievement and attendance at the school.”The Ofsted inspector clearly agrees: “Behaviour has improved significantly since the last inspection and the new behaviour management system received positive comments from parents and students. The college has worked hard and to considerable effect to improve attendance…persistent absence has been reduced to well below the national average.” Ofsted 2010.